Project Summary

The objective of this project was to overhaul Columbia's existing advertisement campaign. Centered around a winter coat, the campaign aimed to highlight the garment's durability and suitability for the harshest cold climates, encapsulated by the hashtag #TestedTough. In this redesign, emphasis was placed on accentuating the rugged and resilient qualities of the coat, aligning closely with the campaign's core message of endurance and reliability.